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GUIDELINES - INDUSTRY'S ROLE
• By far, the resource that was reported being the most useful was "guideline
summaries/pocket guides." It was nearly 2x more popular than the second-
place resource, which was full-text guideline reprints.
• 100% of clinicians agreed that it would be useful if industry would provide
guideline summaries/pocket guides.
• Brand-specific handouts and literature was found to be the least useful
resource.
• There is a significant need and opportunity for more pharma/device industry
representatives to play a larger role in guideline dissemination.
KEY TAKEAWAYS
Usefulness of Educational Material Provided by Pharma
